Nearly two dozen of those startups have more than 1 million tied with the lender, according to a survey by and among the startups seen by TechCrunch, illustrating how the worst bank failure since the 2008. For example, I have found that placing testimonials or press logos above the fold and not requiring the user to scroll down to locate them has always increased the conversion rate. Over 60 YC-backed Indian startups have more than 250,000 stuck in accounts with Silicon Valley Bank, first reported by TechCrunch. It has been quite surprising at how much I have been able to affect the conversion rate thanks to the repeated testing of different modules, such as testimonials, or FAQs, and where they finally appear on the website. When I consulted for a product that appeared on “Shark Tank,” we ran dozens and dozens of weekly CRO tests on the website onboarding questions to find which answers brought in the highest propensity users, a very high rate of testing. Most startups already test messaging on paid acquisition campaigns, but testing on a landing page is another area to experiment with. Below are some of the largest areas to test: Examples of CROĬRO has historically been confined to running tests on landing pages, but there are many other areas to test, including app store pages, email campaigns and retargeting campaigns.īasically, if you are testing methods to push more users through your funnel and subsequently improve their conversion rates, then you are running CRO experiments.įor our purposes, I’ll go through the specific CRO tests you can start running for your startup’s landing page. Think of CRO as a grand supplement to all the other items the growth side rolls out in the early days of a startup.
#Silicon valley techcrunch how to#
However, what many startups do not realize is that CRO can help lower paid acquisition costs and push users through the funnel as much as, if not more than, the other pillars.Īs a founder, how should you spend more time on CRO and what strategies best help you establish a CRO function? After I review my experiences of what works best, you will understand how to better prioritize your time. Similarly, starting email marketing campaigns to improve performance through the funnel can be equally important. By contrast, larger companies have dedicated teams in place for managing and implementing their CRO efforts, alongside all their other activities.īringing paid acquisition costs down when funds are tight makes a great deal of sense. The initial focus for smaller startups is typically on growth pillars, such as paid acquisition or starting up a lifecycle email program.
One of the largest differentiators between these companies was their respective emphases on conversion rate optimization (CRO). I am lucky enough to have worked for companies that ranged from corporate giants like Uber and Coinbase to smaller startups that were run out of private residences in Silicon Valley. Are you spending too much on paid acquisition?.CRO: Why startups should prioritize conversion rate optimization early.
0 kommentar(er)
