The company’s announcement includes statements from restaurant owners who are adopting the new plans. “It’s designed in response to listening to restauranteurs and learning what they need.”ĭoorDash now offers three plans: DoorDash Basic, where restaurants only pay a 15% commission on deliveries, which shifts “a higher portion of the delivery cost to the customer” and supports a smaller delivery area DoorDash Plus, where restaurants pay 25% to be part of DoorDash’s DashPass subscription program and get increased visibility in the DoorDash app and DoorDash Premier, where restaurants pay 30% in exchange for the lowest customer fees, the largest delivery area and a growth guarantee of at least 20 orders per month across pickup, delivery and DoorDash-owned Caviar. “This is not designed in response to legislation,” Payne said.
On a call with reporters to discuss the new pricing, DoorDash COO Christopher Payne denied that the company changed its pricing to appease lawmakers. In fact, Oregon and Washington have passed caps on delivery fees, while lawmakers in California, New York and Texas have proposed similar caps. However, the question of how high delivery app fees might go (and how parsimonious the payments might be for restaurants as a result) prompted DoorDash to publish a long blog post about its fee structure last fall. DoorDash is announcing new pricing plans for the restaurants that use the platform for pickups and deliveries.īefore this, the company did not offer standardized pricing across restaurants.
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